Fonts

 

        Since we've started to consider the plot and tone of our overall story through bran storming and story boarding we wanted to start thinking about fonts. According to the article "The Basics of Titles and Graphics" by Susan Schmierer, fonts of movie titles are important because they credit the people who made the movie and set the mood of the film for the audience. Schmierer suggests titles are essential to give viewers the experience you want them to have and that a lot of thought has to go into them in order to make them successful. 

        Thriller movies are usually characterized by having bold and bulky titles that transmit the feelings of suspense and seriousness that these films emit. For example, the font used for the movie Get Out (2017) is all upper cased and bold, calling the viewers attention, which carries the tone that this movie will be uneasy and maybe uncomfortable to watch. It sets the audience up for uncomfortable topics and bizarre scenarios that will be all up on their face, just like this title.

        On the other hand, there are movies like A Haunting in Venice (2023) which still has an all upper cased title but is not bold and the letters have a thinner, more sophisticated look. This movie's plot is a classic mystery and is much less abstract then Get Out, so it makes sense that the font for the title looks much more classic and elegant, also, considering the setting, characters, and costuming it makes sense, since it takes place in the past and in an Italian city which transmits romance, just as the font does. 

        The movie Seven (1995) has a title which looks more hand-written and free-hand. The letters are lower cased and it is less sophisticated than both of the last ones. The movie tells the story of a mad serial killer who is obsessed with the seven deadly sins, and the title prepares the audience for this uneasiness because it is not very conventional to have a title look like that. It almost gives the feeling that the serial killer wrote it himself because of the hurried and informal nature.

    

        My partner and I started to play with some fonts on Canva to see if we could come up with a title font that matched the tone of our opening. We tried bulky and bold, more curvy and sophisticated, thin, hand-written, and then a mix of bold and sophisticated. We decided to go with the second option that appears in the picture below. We think it encapsulates the ominous tone of our opening by including the sophistication of the writing because it transmits mystery, while the all-upper case, large and bold font transmits the fact that the film is a thriller which will keep the audience on its toes. 

        Now, I'm looking forward to working on our script, filming locations and schedule next week. We are most likely also going to be researching still. Until the next!