Music Marketing #1

    

        Upon being assigned our genre (rock), me and my group got to work on choosing a song to base our project on. We chose a song by The Teskey Brothers, So Caught Up, which mixes rock with a bit of blues, and we thought it had potential to make a great music video. We started to think about the members of the band we would create and their respective personality traits; coming up with names, instruments they played, and their relationships to one another. Before coming up with too much about the band, we made sure to do research on rock bands that were relevant to the genre and had released music in the last 5 years. This resulted in us having sufficient knowledge to come up with relevant marketing techniques that other bands have tried and proved to be efficient. Then, we continued to discuss the "aesthetic" of the band; we decided that they would emulate an earthy color palette since they take inspiration from the 70s and the blues of the song wouldn't match a grungy vibe; our presentations as well as any posters and merchandise follow this color scheme. 

        Around this point we also chose the name of the band: The Lemon Drops; the name matching the earthy energy we were going with. Once all of that was established, we divided the tasks required for the presentation among each other. I focused on their social media presence, Violette was in charge of designing merchandise and posters, Daniela took care of researching events, festivals, and artists with which they could collaborate for exposure, and Veronica took care of the website among other things. This allowed us to put our full focus on one thing at a time in order to increase efficiency. For social media, I was inspired by the research we did on a band called Inhaler. They are an Irish rock band, and its members are in their 20's which matched the members in our band. Their audience would be similar, so i made sure to pay attention to what they posted on their socials. For instagram, we decided that our band members would have an online presence from before the start of their music careers, so they would already have followers and even fans that would be interested in their music when it was released. I decided to stay up to the common trends going on Tik Tok and Instagram reels and included those in our social media campaigns. One of the trends in specific was “a day in the life” videos which connect fans to the lives of band members.

        After completing most of the campaign’s presentation, we began to plan our music video. We decided we would make a combination between an artistic video and a promo one. We thought that the artsy video would work well with the vibe we’ve established for the band and the promo would help the artists in getting some more attention to themselves since it is their first single. We discussed the logistics of the video between us, bouncing off ideas and creating a storyboard to serve as a guide to what we were going to record the day of. We planned what each of the band members was going to be wearing in the video, and decided which props ( like instruments) we could include. After we planned who would be best at editing the clips we would record and which program we would use. Now we’ve planned a date to meet and record our video.